About Appspective - App Marketing Agency

Your paid growth, handled.

We started Appspective because subscription app founders deserved better than a generalist agency. One speciality, one focus and a team that treats your budget like their own.

Specialist not generalist

One speciality. One focus. Better results.

Most agencies offer paid acquisition alongside ASO, influencer, email, content and whatever else gets the retainer signed. We don’t.

Paid acquisition for subscription apps is all we do and that focus is exactly why we’re good at it.

Every campaign we build, every creative we test, every channel we recommend is built around one question: what’s the most efficient way to turn ad spend into paying subscribers for this specific app?

The gap we fill

The growth partner that was missing.

The big agencies serve clients with eight-figure budgets. They have the teams, the tooling and the processes built for that world. Solo founders and small teams are left to figure out paid acquisition on their own, or hand it to a general agency who’s juggling 40 other clients across 20 different industries.

That’s the gap we built Appspective to fill. No bloated retainers. No juggling eight services at once. Just a small, focused team running paid acquisition for subscription apps and doing it properly.

what we do

Here's how we scale consumer subscription apps.

We scale your subscription apps on all the channels that matter. If you don’t know what the best channel for your app is, we’ll tell you in your free 30-day scale plan.

META ADS

The most powerful platform for subscription app growth. We build, run and optimise campaigns that turn scrollers into paying subscribers.

TIKTOK ADS

Where the next generation of subscribers is spending their time. We create and run campaigns that stop the scroll and drive installs that convert.

APPLE ADS

High-intent users actively searching for exactly what your app does. We put you in front of them at the moment they’re ready to download.

GOOGLE ADS

Massive reach across Search, Play, YouTube and Display. We run campaigns that find your best users at scale across the world’s biggest network.

OUR RESULTS

The results speak for themselves.

See what we can achieve in just 90 days.

Crushbooze

Quit drinking iOS app.

"We'd been burning budget on Meta for months. In 90 days Appspective turned it into our biggest acquisition channel."

Founder

CrushBooze

Revenue growth

Cost per acquisition

Increase in subscriptions

Over 90 days from campaign launch.

How we support you

Find the right fit for your app.

Pick the level of support that fits your app, your team and where you are in your growth journey.

Management

You create, we run.

For founders who are already making content or can follow a brief.

Paid acquisition strategy
Campaign setup across all relevant channels
Monthly creative brief
Daily campaign management
Continuous bid and budget optimisation
Monthly performance report
Monthly strategy call

Scale

We create and run.

For founders who want everything handled. We take control of everything, end to end.

Everything in Management
8 hook-test ads per month
B-roll and text-based ad formats
Continuous A/B testing on all creative
Monthly hook angle recommendations
Competitor ad monitoring
UGC ads available as an add-on

Not sure which is right for you?

Your free 30-day scale plan will make it clear.

How we work

Simple process. Serious results.

No long onboarding. No complicated contracts. Just a clear process that gets your app growing.

Free 30-day scale plan

We dig into your app, your numbers and your market. Then we hand you a specific 30-day paid growth roadmap – what to run, where to run it and what success looks like. Yours free, before you spend a penny.

CREATE CAMPAIGNS

We build and launch campaigns across every channel that makes sense for your app – Meta, TikTok, Apple Search Ads or Google. Strategy, structure, creative and daily management, all handled.

TEST AND OPTIMISE

We test new creative constantly, kill what isn’t working and scale what is. Every decision is backed by extensive data, not vibes. Only proven creatives scale. We treat your budget like our own.

Who we work with

We’re selective. Because your results are our reputation.

We keep our client list small deliberately. Every founder we work with gets our full attention.

Health, fitness, wellness, productivity, habit, lifestyle – if your business runs on recurring subscription revenue, you’re in the right place.

You need budget to find what works and budget to scale it. We’ll help you use every penny as efficiently as possible.

We work across both platforms.

You’ve built something that works and people are paying for it. You want to grow it faster. That’s exactly where we come in.

If that sounds like you, start with a free 30-day scale plan. No obligation. We’ll show you exactly how we’d grow your app before you spend a penny.

Ready to turn your subscription app into a category leader?

Get your free, no obligation growth plan that will take your app to the next level.